At our latest Hotel Digital Lab edition on June 6 in London, Francis Louis Passerini of hotel digital solutions provider Fastbooking asked the audience what percentage of their bookings was through OTAs. ‘Seventy per cent,’ replied one delegate. Passerini suggested five rules to increase direct sales: One, attract customers – ‘If you are not […]
The final speaker of the day before delegates retired to the bar for wine and canapés was Quijano, who shared insights on the OTA behemoth’s commitment to product innovation. “We’re not just a travel company, we’re also a tech company,” she asserted.