The Savoy trusted Availpro Fastbooking’s Web Studio to launch a mobile-first, fully custom, stand-alone website designed to enhance user experience, strengthen brand identity and showcase the hotel’s complete offering. Through striking visuals and compelling content, the new website reinforces The Savoy’s positioning message that; You don’t just Stay at The Savoy, The Savoy Stays with You.
thesavoylondon.com will also offer insight into The Savoy guest experience, featuring engaging content on colleagues and service, and a lifestyle blog section called ‘The Journal’, with articles by the team, brand partners, and Savoy ambassadors.
Working with Paris-based digital service provider Availpro Fastbooking, The Savoy’s Marketing Communications team have built thesavoylondon.com over the course of the past year, designing and developing over 120 pages and nine content sections.
Speaking about the project, Soraya Assi, Availpro Fastbooking’s Web Studio Project Manager commented: ‘This has been an incredibly exciting project to work on with The Savoy, who tasked us with delivering a fully custom website in design, and a back office platform that allows the in-house team to easily animate and maintain it independently moving forwards.
Emma Allam, Director of Marketing Communications for The Savoy said, ‘We wanted a flexible website that truly reflects brand Savoy and that acts as an engaging platform for us to showcase all that we offer our guests both within and around The Savoy. Thanks to Availpro Fastbooking’s dedicated team of designers, developers and project managers, we now have one that fulfills our expectations and needs’.
The Savoy is the only luxury hotel on the River Thames, perfectly placed in the heart of one of the world’s most exciting cities. 267 rooms and suites are accompanied by some of the most well-known restaurants and bars in London, alongside magnificent and varied meeting space. With exceptional service at the heart of everything, a Savoy experience is built on memories created and stories told across the generations. You don’t just stay at The Savoy, The Savoy stays with you. www.thesavoylondon.com
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