Monitoring and rapid analysis of the hotel’s online reputation, and all tools needed for acting quickly and anticipating risks
Paris, 3 June 2015 – Availpro, European leader in hotel online reservation solutions, announced today the launch of a new e-reputation solution for hotels to monitor their online reputation and that of their competitors, in order to improve their image and visibility.
The increasing number of discussion spaces and the growing power of opinion and distributor websites fosters the development of hotels’ visibility, but there is a risk. More than 80% of Internet users who book a hotel have first read reviews on the hotel, on opinion sites or distributor sites. As an integral part of the purchasing process, the monitoring of this online reputation is key and strategic for hotels. They must take back control of their reputation before it falls entirely into the hands of third-party sites.
Today Availpro is launching a brand new solution in monitoring and e-reputation – Sentinel – to efficiently manage and pilot a hotel’s online reputation and that of its competitors.
Sentinel is a truly comprehensive and intuitive control panel, and facilitates the complex, manual task of monitoring customers’ opinions that circulate online: With Sentinel, hotels can:
- Enjoy centralised access to all opinions posted online (using one single interface)
- Detect weaknesses to improve their services
- Respond directly to clients’ opinions on TripAdvisor®
- Share their opinions on their website by using a widget
- Monitor their competitors’ online reputation and use it as a reference.
React to opinions and share them
With the Sentinel alert system, hotels can be notified based on keywords they set themselves (for example, ‘bad’, ‘insect’, ‘smell’, ‘noisy’) in order to react quickly to the opinions and improve the services in the hotel.
If using TripAdvisor®, hotels can use Sentinel to respond to opinions published on the site (with an ID/password), in order to reassure Internet users who are searching for an establishment.
The hotel can also use the “customer comments” Widget to select and share opinions on its own website or other sites. This also contributes to a positive image, and encourages Internet users to reserve directly using the hotel’s official website.
“Aware of the current importance of online reputation monitoring, Availpro is using Sentinel to provide a turnkey solution for monitoring, analysing and taking charge of a hotel’s online reputation, in order to maximise its revenue and direct sales” says Antoine Buhl, CTO at Availpro.
Founded in 2001, Availpro is a leading provider of e-booking software solutions which allows hotels to increase their occupancy and revenue while saving costs. Availpro provides innovative and critical tools to help managers operate their on-line distribution, maximise commission-free bookings from their official website and facilitate decision-making processes regarding price optimisation and guest satisfaction.
Availpro partners with more than 300 companies around the world including largest OTA’s, meta-search portals, Global Distribution Systems (GDS) and PMS & CRS providers.
Availpro is pursuing an active international expansion strategy, and currently has offices in France, eight in Europe and two in North America.
Availpro press contact:
Manuela Joulageix, Marketing & Communication Director