Hotel Alhambra Palace

“Speed, efficiency and the absence of errors. Now we are saving time and saving money. We use to have an employer just to update the OTA, but now everything is automatic. As a result, we can change rates more frequently and we have more time to attend to our guests. We want to target a higher Average Daily Rate.”

Ignacio Durán Caffarenadirector of sales and marketingHotel Alhambra Palace


Interview

    • How long have you been working at the hotel?
      I’ve been in the tourism business for 26 years, with seven years so far at The Alhambra palace. I’m also marketing professor at Granada University.
    • Tell us about your hotel
      Hotel Alhambra Palace is the second oldest hotel in Spain, and goes back 107 years – it was the first Palace Hotel. Today, its owners descend from the original owners. Among our staff, the average time working at the hotel is more than 30 years. We really are a big family.
    • How long have you been working with Availpro? Why did you decide to choose them?
      We have been working with Availpro since January 2017. They offer the best connectivity with OTAs and with our PMS.
    • What was the biggest impact on your business after selecting Availpro as your partner?
      Speed, efficiency and the absence of errors. Now we are saving time and saving money. We use to have an employer just to update the OTA, but now everything is automatic. As a result, we can change rates more frequently and we have more time to attend to our guests. We want to target a higher Average Daily Rate.
    • What would you say to anyone considering partnering with Availpro?
      Availpro offers full connectivity, efficiency and there is excellent customer service.

 

Ignacio Durán Caffarena Ignacio Durán Caffarena – Director of sales and marketing, Hotel Alhambra Palace

Ignacio started his career in the tourism industry 26 years ago. He joined The Alhambra Palace in 2010 as Director of Sales and Marketing. He is responsible of managing both off and online distribution channels of the hotel.


Website: www.h-alhambrapalace.es

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