Published by Hotelmarketing 10/11/2014
Availpro has launched a new strategic reporting solution. This comprehensive new tool gives Hotel Managers, Revenue Managers, and Sales and e-Commerce Directors a comprehensive overview of their businessess activity.
It features a dynamic dashboard with real-time data, proving decision-makers with rapid access to detailed facts and information enabling them to fine-tune their sales and business growth strategies accordingly.
An effective decision-making tool for hotel owners
Smart Reports provides a clear, detailed overview of hotel activity, analysing revenue, distribution channels, and guest origins and behaviour.
The tool generates hotel revenue and growth reports over a pre-determined period. Hotel owners can also use it to analyse booking origins, evaluate partner productivity and determine changes in distributor market share.
What’s more, Smart Reports provides accurate information about guest behaviour for each booking, giving hotel owners details about guest lead time and length of stay. Armed with this information, hotel owners can adapt their rate policy for each channel and adjust their offers with a view to boosting sales.
And by providing guest origin data, the solution allows hotel owners to segment their customer base, identify strategic markets and expand into new areas.
“We understand the importance of helping our customers to grow their business. That’s why we’ve developed a range of tools to help them in this task. Armed with the latest generation of our reporting tools, our hotel owner customers can get business-critical information via a single access point and make decisions accordingly,” explains Philippe Lamarche, Chairman of the Board of Directors at Availpro.
Clear, relevant data with Smart Reports
The dashboard is a visual and graphically dynamic environment, providing clear data in a summarised format. It features a dynamic filtering system that gives users rapid access to the information they need to make key decisions.
The system gives hotel owners a comprehensive snapshot of all business activity:
– Total revenue and revenue per channel – Revenue trends
– Overall booking window and booking window per channel
– Length of stay – Guest origin
This means that hotel owners can get business data by month, booking date, check-in date or hotel. The customisable, dynamic dashboard features an intuitive design with a short learning curve.
Founded in 2001, Availpro is a leading provider of e-booking software solutions which allows hotels to increase their occupancy and revenue while saving costs. Availpro provides innovative and critical tools to help managers operate their on-line distribution, maximise commission-free bookings from their official website and facilitate decision-making process regarding price optimisation.
Availpro partners with more than 300 partners around the world including largest OTA’s, meta- search portals, Global Distribution Systems (GDS) and PMS & CRS providers.
The company has six offices in Europe, 2 in North America and has received numerous awards for its innovative hotel booking solutions, including the European Seal of E-Excellence Award in 2013.